11 Best Instant Coffee Brands for Busy Professionals

Instant coffee might not be for everyone. But for us busy professionals trying to juggle a million things at once, it’s a total game-changer. It’s given me back precious time in the mornings, saved me a ton of money, and kept me caffeinated through some seriously hectic days. And really, isn’t that what we’re all looking for in our coffee?

Did you know that in 2020, people drank an average of 0.1 cups of instant coffee per capita per day in the United States. 

In this article, we’ll explore the 10 best instant coffee brands that’ll keep you energized and productive, no matter how hectic your schedule gets. Let’s dive in and find your new favorite instant coffee!

Why Instant Coffee is a Game-Changer for Busy Professionals

I discovered the magic of instant coffee when I’d stumble out of bed, bleary-eyed and desperate for caffeine, only to realize I’d forgotten to set up the coffee maker the night before. Talk about a rough start to the morning!

Subduing to my sleepy brain early in the a.m. was a deal breaker for me and instant coffee has been a one of those convenient alternatives. Seriously, it’s like having a personal barista who can whip up a cup in seconds flat. No more fumbling with filters or waiting for the pot to brew while I’m rushing to get out the door.

The Convenience Factor: Ready in Seconds

The convenience factor is off the charts. All you need is hot water and a spoon, and bam! You’ve got coffee. It’s perfect for those mornings when you’re running late and every second counts. Trust me, I’ve had plenty of those.

Once I had a super important presentation, and I overslept. Instant coffee saved the day – I was caffeinated and out the door in record time. Time-saving benefits for hectic mornings.

Portability for On-the-Go Lifestyles

And let’s talk about portability. I used to be that person who’d stop at a coffee shop every morning, spending way too much money and time waiting in line. Now, I just toss a few instant coffee packets in my bag, and I’m good to go. It’s been a game-changer for business trips, too. Hotel room coffee maker acting up? No problem. I’ve even made coffee in the airport bathroom once when my flight was delayed. Not my proudest moment, but hey, desperate times call for desperate measures.

Cost-Effectiveness Compared to Coffee Shop Visits

Speaking of saving money, switching to instant coffee has been amazing for my wallet. I did the math once (because I’m a nerd like that), and I was spending over $100 a month on coffee shop visits. That’s crazy!

Now, I spend a fraction of that on instant coffee, and I can use that extra cash for things I actually want—like treating myself to a nice dinner or saving for a bunch of new books.

Variety of Flavors and Strengths Available

One thing that surprised me about instant coffee is the variety available. It’s not just your grandpa’s bland, watery coffee anymore. There’s all sorts of flavors and strengths to choose from. I’ve got a whole collection in my pantry now – from smooth and mild for easy-drinking to bold and intense for those mornings when I need an extra kick.

Of course, it’s not all sunshine and rainbows. I’ll admit, there was a learning curve to finding the right brand and figuring out the perfect water-to-coffee ratio. I’ve definitely made some cups that were way too strong or embarrassingly weak. But that’s part of the fun, right? Experimenting until you find your perfect cup.

For anyone thinking about making the switch, here’s my advice: start with a variety pack to find your favorite flavor, invest in a good insulated mug for on-the-go sipping, and don’t be afraid to get creative with add-ins like cinnamon or cocoa powder to mix things up.

What Makes a Great Instant Coffee Brand?

When I first started out, I thought all instant coffee was created equal. I was wrong! After trying what felt like a million different brands (and suffering through some truly awful cups), I’ve learned a thing or two about what makes a great instant coffee.

Let’s start with the beans because that’s where the magic begins. Nescafe Classic uses medium-dark roasted Robusta coffee beans to create its signature instant coffee. My take, it tasted like burnt cardboard mixed with sadness. That’s when I realized the quality of the coffee beans really matters, even in instant form.

Quality of Coffee Beans Used

The best instant coffee brands use high-quality Arabica beans. They’re smoother and have a better flavor profile than Robusta beans, which can be bitter and harsh. I splurged on Nescafe Gold instant coffee made from 100% Colombian Arabica beans, and it was like a flavor explosion in my mouth. Seriously, I didn’t even know instant coffee could taste that good!

Flavor Profile and Taste

Speaking of flavor, that’s a huge factor in what makes a great instant coffee. I’ve tried brands that claim to be “bold” Cafe Dolce Gold Coffee, but taste like brown water, and others that are so strong they could probably strip paint Tata Coffee Gold. The key is finding that perfect balance. 

A good instant coffee should have a rich, well-rounded flavor that doesn’t leave a weird aftertaste.

I’ve got my father-in-law who’s a diehard coffee fan. He used to turn his nose up at my instant coffee until I tricked him into trying a cup of my favorite brand. The look on his face when he realized he actually liked it was priceless! That’s the kind of flavor profile you want – something that can impress even the pickiest coffee drinkers.

Dissolving Speed and Texture

Now, let’s talk about dissolving speed and texture. There’s nothing worse than stirring and stirring, only to end up with a bunch of undissolved granules at the bottom of your cup. Ugh, been there, done that. The best instant coffees dissolve quickly and completely, leaving you with a smooth cup without any gritty bits.

No lumps, no fuss, no coffee sorcery – just smooth, delicious coffee in seconds. That’s what you want to look for.

Caffeine content

Caffeine content is another biggie, especially for us busy folks who need that extra kick to get going in the morning. Do you know I accidentally bought decaf instant coffee once? Let’s just say that was not a productive week at work.

A great instant coffee brand should be upfront about its caffeine content. Some brands even offer different strength options, which is super handy, akin to Davidoff. I like to keep a high-caffeine version for those Monday mornings and a milder one for when I want an afternoon pick-me-up without staying up all night.

Our Top 11 Best Instant Coffee Brands for 2024

1. Nescafé Colombia

Quirks: Nescafé, the instant coffee trailblazer, has been our reliable companion through countless late nights and early mornings. From its classic blend to the fancy Azera line, Nescafé offers a flavor for every palate. Their patented process locks in rich aromas, delivering a surprisingly robust cup that rivals freshly brewed coffee.

Flavor Profile: It’s got this smooth, well-rounded taste that doesn’t punch you in the face. There’s a subtle sweetness to it, with hints of fruity notes. I’m no coffee sommelier, but I can tell you it’s a far cry from the bitter sludge I used to gulp down during my college all-nighters.

Personal Experience: Nescafé Gold shines in its versatility. Perfect for a quick cup or fancier drinks like homemade frappés (try blending with vanilla ice cream!). It even works great in baking – my mocha cupcakes were a potluck hit!

Price Point: It sits in that sweet spot between “won’t break the bank” and won’t make you wish you’d just gone to a café instead.

The Verdict: Nescafé continues to hold its ground in the ever-evolving world of coffee, balancing quality and affordability.

While it may not replace your traditional coffee shop indulgence, it’s been my reliable morning companion through deadline crunches, surprise visits from the in-laws, and those days when the line at the local café is just too darn long.

2. Jacobs Cronat Gold

Quriks: I stumbled upon it during a work trip to the Netherlands, staring at this fancy-looking jar with a golden lid and it’s been a staple in my pantry ever since. It’s freeze-dried, which sounds like something out of a sci-fi movie, but trust me, it makes a difference!

Flavor Profile: Unlike other instant coffees that often taste flat or overly bitter, this one is mild enough that its bitterness is not overwhelming. It has a mild hint of subtle roasted grains.

Personal Experience: Jacobs Cronat has its quirks. It’s like magic – one second you’ve got granules, the next it’s a perfect cup of coffee. Seeing it disappear into the hot water like magic is oddly satisfying. Plus, it means less time stirring and more time sipping – a win in my book!

Price Point: Jacobs Cronat Gold sits in the mid to upper range for instant coffee. I like to think of it as an affordable luxury. Sure, I could save a few bucks with bargain brands, but life’s too short for bad coffee, right?

The Verdict: Jacobs Cronat Gold has earned its spot in my coffee rotation. If you’re looking to elevate your instant coffee game without breaking the bank, give this German delight a shot. Who knows? You might just find yourself saying “auf wiedersehen” to your old brand.

3. Mount Hagen Organic

Quirks: Mount Hagen’s 100% organic instant coffee is a game-changer for health-conscious coffee lovers. Their freeze-drying process preserves flavor without sacrificing convenience.

Organic Goodness: Mount Hagen’s 100% organic instant coffee is a game-changer for health-conscious coffee lovers. Their freeze-drying process preserves flavor without sacrificing convenience.

Flavor Profile: Expect a medium roast with a perfect balance of acidity and sweetness. Subtle hints of chocolate and nuts make each sip a delightful experience. It’s smooth enough for daily drinking but complex enough to impress even the pickiest coffee snobs.

Price Point: While it’s on the pricier side for instant coffee, the quality justifies the cost. It’s still more economical than daily coffee shop visits and offers great value for organic coffee enthusiasts.

Personal Experience: I’ve converted many skeptics with this coffee, from office mates to camping buddies. It’s become my go-to for busy mornings when I need quality without compromise.

The Verdict: Mount Hagen might not satisfy those who prefer ultra-dark or strong brews, but for anyone seeking a high-quality, organic instant coffee that actually tastes good, it’s a top contender. Give it a try – your taste buds (and maybe your conscience) will thank you!

4. Little’s Colombian Premium

Quirks: Made from 100% Arabica coffee beans sourced from the Antioquia region of Colombia.

Flavor Profile: The coffee features a naturally distinct hazelnut flavor, complemented by a clean acidity and sweetness due to the high growing altitude. It is described as having a smooth and balanced taste, making it suitable for drinking throughout the day.

Price Point: While it’s a bit more expensive than your generic instant coffee brands, but you’re paying for a significant upgrade in taste and quality. 

Personal Experience: Little’s won me over with its authentic Colombian flavor. It’s become my secret weapon for impressing guests and my go-to for hectic mornings.

The Verdict: Little’s Colombian Premium is worth a try. It might just change your perception of what instant coffee can be! I highly recommend giving it a try.

5. Percol Americano

Quirks: Percol Americano is made from 100% Arabica beans. I was shocked to find out it’s also Fairtrade and Rainforest Alliance certified. Talk about feeling good about your morning cuppa!

Flavor profile: This instant coffee is characterized by a full-bodied taste with hints of dark chocolate and molasses, providing a rich and satisfying cup of coffee.

Price point: I’ve found it to be a happy medium between quality and affordability. Considering the organic and Fairtrade certifications, I feel like I’m getting good value for my money.

The Verdict: If you’re inclined to ease of use, quality ingredients, and sustainability, I’d urge you to revisit your instant coffee arsenal and give this brand a try.

6. Carte Noir Intense

Quirks: Carte Noir Intense Instant Coffee is a premium coffee option known for its rich flavor profile. A dark roast blend of carefully selected Arabica and Robusta beans that reveals an even richer and intense character.

Flavor profile: Percol Americano Instant Coffee offers a rich and robust flavor that’s hard to believe comes from an instant coffee. It’s got a smooth, full-bodied taste with subtle hints of chocolate and a mild nuttiness. There’s a depth to it that you typically only find in freshly brewed coffee.

Price point: Given its rich flavor and convenience, many find it to be a worthwhile investment for their coffee routine.

The Verdict: Percol Americano Instant Coffee stands out for its quality and flavor and worthy contender on your cabinet shelf.

7. Cafédirect Fairtrade Machu Picchu

Quirks: 100% Fairtrade certified Arabica beans sourced from the rich, fertile soils of Peru, specifically the regions around the famous Machu Picchu. This coffee is also organic and Fairtrade certified, which means it’s good for both the environment and the farmers who grow it.

Flavor profile: This instant coffee has a strength rating of 4 and is rich and full-bodied, with delightful overtones of dark chocolate and a hint of nuttiness. Many users describe it as smooth, with a light acidity that makes it easy to drink.

Price point: Machu Picchu Instant Coffee is competitively priced for the quality it offers. Given its quality and ethical sourcing, many consumers find it to be a worthwhile investment for their coffee routine.

The Verdict: In summary, Cafédirect Machu Picchu Instant Coffee stands out for its rich flavor, ethical sourcing, and ease of preparation. It’s an ideal choice for those who appreciate quality coffee and want to make a positive impact with their purchase.

8. Clipper Fairtrade Organic Medium Roast

Quirks: Clipper Fairtrade Organic Medium Roast Instant Coffee is a popular choice for those seeking a high-quality, ethically sourced coffee option.

Flavor profile: This coffee is characterized by a toasty and intense blend with a smooth, clean finish and a rich aroma, making it a satisfying choice for coffee lovers. It doesn’t have that weird aftertaste that some instant coffees leave you with.

Price point: But here’s the thing – it’s not trying to be. This is a premium instant coffee, and yeah, you’re gonna pay a bit more for it. But in my book, it’s worth it. I mean, you’re getting organic, Fairtrade coffee that actually tastes good. That’s worth a few extra bucks in my book.

The Verdict: All in all, if you’re looking for an instant coffee that doesn’t taste like instant coffee, give Clipper Fairtrade Organic Medium Roast a try. It might just change your mind about what instant coffee can be. And hey, you’ll be doing a solid for the environment and farmers while you’re at it. Not a bad way to start your day, if you ask me.

9. Lavazza Prontissmo Intenso Premium

Quirks: Lavazza Prontissimo! Intenso is a premium instant coffee known for its rich flavor and quality. it’s a blend of instant coffee and finely ground roasted coffee.

Flavor profile: This coffee is characterized by its strong and full-bodied taste, with distinct notes of roasted beans and a smooth finish. It is designed for those who appreciate a robust coffee experience.

Price point: Lavazza Prontissimo Intenso Premium Instant Coffee is generally priced in the mid-to-high range for instant coffees, reflecting its premium quality.

You’re gonna pay a premium price for it. You’re getting that fancy Italian coffee experience in your own kitchen. Can’t put a price on that, right?

The Verdict: All in all, if you’re looking for an instant coffee that doesn’t taste like instant coffee, give Lavazza Prontissimo Intenso a whirl. It might just restore your faith in the whole concept of instant coffee.

10. Illy Intenso

Quirks: Illy Intenso Instant Coffee is a premium product from Illy, known for its high-quality coffee and dedication to excellence. The Intenso roast is a dark coffee. Illy uses 100% sustainably grown Arabica beans, ensuring a high-quality and consistent flavor.

Flavor profile: Illy Intenso Instant Coffee is characterized by its intense, dark roast flavor with notes of cocoa and dried fruit, resulting in a pleasantly robust finish

Price point: It’s actually not a bad deal. Think about it – you’re getting premium Italian coffee in an instant form. No fancy equipment needed, no barista skills required. Just hot water and boom – coffee shop quality in your pajamas.

The Verdict: Illy Intenso Instant Coffee is an excellent choice for those seeking a premium, flavorful instant coffee experience.

11. Douwe Egberts Pure Gold

Quirks: Made from a blend of the finest quality Arabica coffee beans, carefully selected and medium roasted to bring out the best in every cup.

The coolest things about this coffee is its versatility. It dissolves super easily in both hot and cold water. I’ve used it for everything from a quick morning brew to a fancy iced coffee on a hot afternoon. It’s like the Swiss Army knife of instant coffees.

Flavor profile: Douwe Egberts Pure Gold offers a well-balanced, aromatic flavor with notes of caramel and chocolate, making it a satisfying choice for coffee lovers.

Price point: Douwe Egberts Pure Gold Instant Coffee is generally priced in the mid-range for instant coffees, reflecting its quality.

The Verdict: As a trusted brand with a long history, Douwe Egberts delivers consistent quality that makes it a popular choice among coffee drinkers.

You’ll be partaking in a coffee tradition that’s older than the United States. How’s that for your morning history lesson?

Conclusion

There you have it, my coffee busy bees! We’ve explored the crème de la crème of instant coffee brands that’ll keep you fueled through those non-stop days. From rich, aromatic blends to eco-friendly options, there’s something for every taste and lifestyle. 

Remember, finding your perfect instant coffee is like finding a great assistant – it should make your life easier and more enjoyable! So why not give these brands a try? Your mornings will exhilarate. Now, go conquer your day, one sip at a time!